Ford Motors is about to launch it’s SUV, the Ecosport into the market, and they wanted it photographed in a professional way. And it was such an honor and pleasure to have worked for Ford on the Ecosport project. I love the simple yet powerful looks of the Ecosport, it is attractive and has some brilliant design iterations. I fell in love with the vehicle when I first saw it back at the Auto Expo, but in it’s final production avataar, it looks as sexy as ever.
It was an extensive shoot, photographing such a beautiful vehicle is not an easy job. One has to really know what he/ she is doing before even starting out with the shoot. Some extensive home-work, looking closely at the vehicle, and then finally taking that first exposure, and eventually completing the entire shoot was a process in itself. I got to really love Ford to have produced such a brute, masculine vehicle as the Ecosport. Here, I present 15 photographs of the Ecosport from the official photo-shoot. Have a look, and I hope these photographs give you enough idea about the sort of beauty the Ecosport is.
...in search of that perfect world. 